Top 15 thesis topics for MS in Business Administration

Business Administration is a vast field with many sub fields of specialization in particular area. It incorporates many types of management positions in organizational hierarchy. It includes all aspects of business operations and related fields such as Accounting, Finance, Entrepreneurship, Marketing, HRM, etc. MS in Business Administration includes all specialization fields with the main focus on management analysis and strategy.

Top ten thesis topics for MS Business Administration:

Thesis topics should be relevant to the interests of the student. It is important to choose an interesting and unique thesis topic to stand out in market. Let’s discuss top ten thesis topics one by one:

Influence of banking sector on economic growth

The main aim to choose this topic for thesis is to study and examine the influence of the development of banking sector on country’s economy. Banks are the main body for deposit, withdrawal, investment, etc in the country. The students who have chosen accounting or banking as their field of specialization may select this topic for thesis.

Main factors that affect employee retention at call centers

Students with their interest in Human Resource Management can select this topic for thesis. This topic examines essential factors that directly or indirectly affects employee turnover at call centers. Employee retention is the prior concern of all the organizations. This thesis topic addresses the tips for retaining the employees.

Impact of TQM on service industry

In this competitive era, quality is the main bridge between the company and consumers. Service industry can be severely affected by TQM. Students selecting management as their field of specialization can choose this thesis topic.

Relationship of financial incentives to worker morale

Monetary gains are one of the main motives of workers. Higher the financial incentives, higher will be the motivation and thus, worker morale will be greater. Students with the interest in HRM, can choose this inspirational topic.

Influence of advertizing on consumer behavior

Advertising and promotion are the initial stages in the business development. Choosing this topic for thesis, can be a source of inspiration for the students of marketing.

Modern advertising is very much different from the traditional methods of advertising. Technology took over the place of newspaper and other old fashioned mediums. Meanwhile, the choices of people vary in accordance with the change in environment. The dissertation topic is related to the marketing domain. The dimensions of the advertising are as follows.

consumer behavior thesis topics for mba

Role of Packaging on Branding

The packaging of the product is of great importance in the field of business because it creates a unique image in the mind of the customer against a competitor. Moreover, to establish a successful brand, the packaging played a great role. The packaging of the product is further split into different dimensions.

Digital branding thesis topics

you can twist your topic specific to the logo as well. Logo creates a great identity for the product or family of products developed by company. The company’s message, mission, vision, values, quality, promise and story are simply and shortly defined by a logo. The colors, shapes, lines and fonts used in the logo perfectly expresses the intention of the company. Students with the specialization in marketing can pick this topic for thesis.

Impact of Digital or online marketing

In this era of technological advancements, no business can prosper without online media. Students of marketing can choose this vast topic for thesis because it involves all the major aspects necessary for huge customer exposure.

Digital marketing is the concept of advertising a product or service through the internet. Moreover, it a new marketing concept and not much new in Pakistan. Digital marketing is a wider concept, and it has various domains such that social media marketing, search engine optimization and App store optimization as well. It is one of the best topics of dissertation due to its unique nature and the significance in the future world. This particular title has a lot of significance in the marketing world, and it changes the attitude of the consumer as well. For instance, it makes the market more competitive and provides ease to the customer. The dimension of digital marketing is as follows.

digital marketing thesis topics

Risk management in banking sector

As discussed earlier, bank is the main body for financial dealing in a country. It is a main source of economic upbringing of the country. This thesis topic is suitable for the students doing specialization in banking field.

Impact of relationship marketing on Consumer behavior

The customer of nowadays is very much aware of the market and competition. By keeping in mind, the modern era organizations move towards the relationship marketing instead of just selling a product. The relationship marketing is the process of creating a long term relationship with the customer and count it as a business partner. This act of organization creates a positive impact on consumer behavior.

Impact of green Supply Chain on Organizational Performance

The supply chain includes all the process from the origin of the product to the consumption of the product. The green supply chain includes all the supply chain activities which are environmentally friendly and practice the green purchasing in cooperation with the supplier. The organizational performance is split up into three other dimensions which are, financial performance, non-financial performance and operational performance as well.

Impact of un-ethical Advertising on Society

Advertising the behavior of the society and an unethical promotional technique create a negative impact on consumer and society. The immense competition in the business word force the organizations to go for the immoral methods of advertising such as, the false information and the use  of those pictures which is not suitable on moral grounds. Moreover, the promotional campaigns goes viral quickly due to the technological advancement and use of unsuitable characters damages the social system and more specifically, on the young generation of the society.

Impact of HRM on organizational growth

Humans are the main source of company wellbeing. No company can grow or prosper without this important resource. Skilled labor can make a company standout from others. Students with the interest in HRM can choose this thesis topic.

Role of Strategic Market planning in Brand Success

Strategy is the long term course of action designed to achieve a goal. Moreover, the useful marketing and business strategy plays a vital role in brand success such as differentiation strategy and pricing strategies etc. The strategic planning includes the well- defined mission, vision, external environment analysis and internal analysis. The external environment comprises of political conditions, social, conditions, economic conditions and technological conditions. On the contrary, the internal environment includes the employees, working environment. The analysis of both internal and external factors can be done through SWOT matrix. Moreover, the major role of strategic marketing Planning is to develop a smooth marketing plan to achieve a certain objectives.  The dimensions of strategic Marketing planning is as follows.

Strategic Market planning thesis topics

Importance of promotional Mix in current Business Era

The current business world is highly competitive in nature and companies use creative tools of promotion to engage the customers. There is a minor difference between promotion and advertising. The advertising is non-personal tool of communication such as print media, broadcast media, interactive media and outdoor media as well. On the contrary, the promotional campaigns are personal as well such as email marketing and mobile marketing. The dimension of promotional mix are as follows.

marketing thesis topics

The current business era is full of new and advance technology. Moreover, the business environment includes the global interventions which changes the promotional techniques. The dimensions of business era and environment are as follows.

Pros and cons of outsourcing trends

One person cannot do everything. Outsourcing is extremely essential to provide every facility under one roof. This thesis topic can be attractive for the students with their field of specialization in entrepreneurship.

Choosing a unique and different topic for thesis in MS can strengthen the chances of admission in doctorate programs. A relevant topic can support your application and eases the selection phase. So, it is really important to choose the topic according to your area of interest and the field of specialization.

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